The four new rules for writing in a pandemic-impacted world

The pandemic has forever changed how we write in business. It hasn’t been chipping away at our skills or revising… Read more The four new rules for writing in a pandemic-impacted world

The best question you can ask …

… is not WHAT to say, but WHY say it. I just ran a corporate workshop for a government client… Read more The best question you can ask …

Putting the customer’s hat on

I was trying to buy cinema tickets the other day. I had been well educated by numerous advertising campaigns that… Read more Putting the customer’s hat on

Managing UP the food chain

I’ve just done a series of workshops with some corporates and government clients.  The workshops were on writing for the… Read more Managing UP the food chain

Death by committee

I’m currently working with an organisation that cannot make a decision without consulting EVERYONE.  While that’s very frustrating if you’re… Read more Death by committee

Repeat after me: no-one cares about our policies

Ah, policies.  The lifeblood of any bureaucratic organisation.  One of the most important parts of the internal machine and something… Read more Repeat after me: no-one cares about our policies

Thinking beyond YouTube …

We’re producing a range of videos for clients at the moment, ranging from selling the success of a program through… Read more Thinking beyond YouTube …

How do you get management involved in your website #3?

Firstly, thanks for the feedback.  It’s pleasing to hear that people are getting buy-in from those above them in the… Read more How do you get management involved in your website #3?

How do you get management involved in your website #2?

In our last blog post, we looked at the number one way you can get management more involved and engaged… Read more How do you get management involved in your website #2?

How do you get management involved in your website #1?

One of the things that strikes me as fascinating when talking to participants in their workshops is the number of… Read more How do you get management involved in your website #1?