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Landmark Media

Content that's effective – making your word count, count.

April 23, 2021April 27, 2021

Managing UP the food chain

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April 5, 2021March 15, 2021

Creatively harnessing … personality

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March 29, 2021March 15, 2021

Creatively harnessing … resources

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March 6, 2021March 15, 2021

Creatively harnessing … your connections

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February 19, 2021March 4, 2021

Creatively harnessing social media – why we need to change which word we focus on …

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February 4, 2021January 28, 2021

What if customers actually TELL us what they’re thinking?

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January 25, 2021January 20, 2021

Reason #3: Being dazzled by pretty design

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January 8, 2021January 20, 2021

Reason #2: No skills to write a web site

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December 21, 2020January 11, 2021

Three reasons why content lets down web sites

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When people ask for examples of our work, we find they're not actually looking for flowery, flashy examples - the usual things creatives show when they want to showcase their work.

Instead, we find it more useful to show them a range of client projects which showcase HOW the work was done. This is as important a part of the process as WHAT is produced.

Good quality work doesn't always mean you've worked on the bigger projects. We know. We've worked on sites that get in excess of four million 'hits' (yes, we're cringing at using a neanderthal web measurement tool, but most people get this) a week, but it's the smaller ones that require more focussed work and more targetted content. Plus, if big web budgets meant quality work, the Federal Government wouldn't have pulled the plug on their $13 million Grocery Choice web site turkey.

And just one last thing on these examples: when you’re looking at them, please bear in mind that the design isn’t our work. We say that as often when reviewing web pages, most people focus on the design – our contribution was primarily the web writing or strategy).

So what have we been working on lately? This should help ...

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