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Landmark Media

Content that's effective – making your word count, count.

January 14, 2020February 9, 2020

Five reasons why social media is like … high school

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December 24, 2019February 9, 2020

Four reasons why social media is like … a goldfish

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December 13, 2019February 9, 2020

Five reasons why social media is like … a dinner table conversation

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November 18, 2019February 9, 2020

Five reasons why social media is like … tennis

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October 31, 2019February 9, 2020

Creatively harnessing … personality

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October 9, 2019February 9, 2020

Creatively harnessing … resources

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September 19, 2019February 9, 2020

Creatively harnessing … your connections

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August 29, 2019August 30, 2019

Five reasons why social media is like … skydiving

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August 2, 2019August 9, 2019

The best key words to use in your web site

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When people ask for examples of our work, we find they're not actually looking for flowery, flashy examples - the usual things creatives show when they want to showcase their work.

Instead, we find it more useful to show them a range of client projects which showcase HOW the work was done. This is as important a part of the process as WHAT is produced.

Good quality work doesn't always mean you've worked on the bigger projects. We know. We've worked on sites that get in excess of four million 'hits' (yes, we're cringing at using a neanderthal web measurement tool, but most people get this) a week, but it's the smaller ones that require more focussed work and more targetted content. Plus, if big web budgets meant quality work, the Federal Government wouldn't have pulled the plug on their $13 million Grocery Choice web site turkey.

And just one last thing on these examples: when you’re looking at them, please bear in mind that the design isn’t our work. We say that as often when reviewing web pages, most people focus on the design – our contribution was primarily the web writing or strategy).

So what have we been working on lately? This should help ...

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