How real are you on the web?

One of the things that has always fascinated me about web sites and social media is that people often will… Read more How real are you on the web?

Are you working on your web site or is it working on you?

Do you set aside time to know when you’re going to be working on it? 95% of clients I talk… Read more Are you working on your web site or is it working on you?

Many companies we talk to refer to the importance of their web site or social media and the role they… Read more Is your online presence a mirror or a door?

My previous blog post talked about what writers need to be in order to cut through the white noise of… Read more Three things you need to be to get your message across – Number 2

There are three things you can be as a writer in business in 2021, and each of them will bring… Read more Three things you need to be to get your message across – Number 1

The pandemic has forever changed how we write in business. It hasn’t been chipping away at our skills or revising… Read more The four new rules for writing in a pandemic-impacted world

I read a great post by Gerry McGovern, who made the point that companies are more than happy to spend… Read more Real web maintenance

As a web writer, I’m often asked about key words. The question usually is: ‘what are the best key words… Read more The best key words to use in your web site