Creatively harnessing social media – why we need to change which word we focus on …
What if customers actually TELL us what they’re thinking?
Reason #3: Being dazzled by pretty design
Reason #2: No skills to write a web site
Three reasons why content lets down web sites
Uncovering your hidden content to feed the social media beast
Mythbusters, social media edition: Myth #3 – The customers who like you are your friends
