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Landmark Media

Content that's effective – making your word count, count.

December 16, 2018January 14, 2019

Is your web site written by a spammer?

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November 30, 2018January 14, 2019

There’s no I in web team

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November 15, 2018January 14, 2019

Try not to use ‘visit our web site for more information’

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October 20, 2018October 21, 2018

Who is your web site for?

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October 4, 2018October 8, 2018

Managing UP the food chain

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September 26, 2018October 8, 2018

What’s holding back your organisation on the web?

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September 13, 2018September 12, 2018

Creatively harnessing … personality

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August 31, 2018September 12, 2018

Creatively harnessing … resources

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August 13, 2018August 21, 2018

Why SEO people should never write your web site

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When people ask for examples of our work, we find they're not actually looking for flowery, flashy examples - the usual things creatives show when they want to showcase their work.

Instead, we find it more useful to show them a range of client projects which showcase HOW the work was done. This is as important a part of the process as WHAT is produced.

Good quality work doesn't always mean you've worked on the bigger projects. We know. We've worked on sites that get in excess of four million 'hits' (yes, we're cringing at using a neanderthal web measurement tool, but most people get this) a week, but it's the smaller ones that require more focussed work and more targetted content. Plus, if big web budgets meant quality work, the Federal Government wouldn't have pulled the plug on their $13 million Grocery Choice web site turkey.

And just one last thing on these examples: when you’re looking at them, please bear in mind that the design isn’t our work. We say that as often when reviewing web pages, most people focus on the design – our contribution was primarily the web writing or strategy).

So what have we been working on lately? This should help ...

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