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Landmark Media

Content that's effective – making your word count, count.

Category: Web writing

December 21, 2020January 11, 2021

Three reasons why content lets down web sites

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December 10, 2020January 11, 2021

Uncovering your hidden content to feed the social media beast

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March 2, 2020March 3, 2020

Repeat after me: no-one cares about our policies

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February 16, 2020February 24, 2020

Death by committee

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March 17, 2019March 27, 2019

How much should I spend on a web site?

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November 30, 2018January 14, 2019

There’s no I in web team

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November 1, 2017January 12, 2018

Should you train your whole staff to write well or just upskill one or two?

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October 20, 2016February 1, 2018

Should you write for search engines? No.

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July 9, 2012

How do you measure your value as a web writer?

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When people ask for examples of our work, we find they're not actually looking for flowery, flashy examples - the usual things creatives show when they want to showcase their work.

Instead, we find it more useful to show them a range of client projects which showcase HOW the work was done. This is as important a part of the process as WHAT is produced.

Good quality work doesn't always mean you've worked on the bigger projects. We know. We've worked on sites that get in excess of four million 'hits' (yes, we're cringing at using a neanderthal web measurement tool, but most people get this) a week, but it's the smaller ones that require more focussed work and more targetted content. Plus, if big web budgets meant quality work, the Federal Government wouldn't have pulled the plug on their $13 million Grocery Choice web site turkey.

And just one last thing on these examples: when you’re looking at them, please bear in mind that the design isn’t our work. We say that as often when reviewing web pages, most people focus on the design – our contribution was primarily the web writing or strategy).

So what have we been working on lately? This should help ...

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