Skip to content
  • Home
  • Our approach
    • Our industry experience
    • Our clients
  • Training tailored to you
    • Training in 2022
  • Tell your story with video
  • Your content
    • Digital marketing
      • Social media
  • Connect

A landmark stands out. It needs to stand out to be visible. And that’s how we position your communication in a marketplace flooded with messages.

Category: Web writing

Death by committee

Posted on May 15, 2022May 16, 2022 by davidrawlings

I’m currently working with an organisation that cannot make a decision without consulting EVERYONE.  While that’s very frustrating if you’re… Read more Death by committee

Repeat after me: no-one cares about our policies

Posted on May 1, 2022May 10, 2022 by davidrawlings

Ah, policies.  The lifeblood of any bureaucratic organisation.  One of the most important parts of the internal machine and something… Read more Repeat after me: no-one cares about our policies

Uncovering your hidden content to feed the social media beast

Posted on January 11, 2022January 25, 2022 by davidrawlings

Welcome to 2022, wherever you are. I hope that this year proves to be manageable and your success lies in… Read more Uncovering your hidden content to feed the social media beast

Three reasons why content lets down web sites

Posted on December 21, 2020January 11, 2021 by davidrawlings

I’ve worked on more than 1,300 web sites over my web writing career and I’ve seen some sites that are… Read more Three reasons why content lets down web sites

How much should I spend on a web site?

Posted on March 17, 2019March 27, 2019 by davidrawlings

I get asked this question a lot. Exactly how much should you spend on a web site? I had one… Read more How much should I spend on a web site?

There’s no I in web team

Posted on November 30, 2018January 14, 2019 by davidrawlings

I’ve been following a particular online stoush between the IT crowd and the Marketers. To summarise, it’s the classic custody… Read more There’s no I in web team

Should you train your whole staff to write well or just upskill one or two?

Posted on November 1, 2017January 12, 2018 by davidrawlings

We’ve just finished another series of workshops for a government department and taught a range of staff across the dept… Read more Should you train your whole staff to write well or just upskill one or two?

Should you write for search engines? No.

Posted on October 20, 2016February 1, 2018 by davidrawlings

I get asked a question a lot by companies when it comes to writing their websites. That question is this:… Read more Should you write for search engines? No.

How do you measure your value as a web writer?

Posted on July 9, 2012 by davidrawlings

One thing that strikes me about many web writers is that we don’t, as a rule, have a clear way… Read more How do you measure your value as a web writer?

Why some companies shouldn’t bother with social media

Posted on June 17, 2009April 5, 2019 by davidrawlings

We’ve all heard that social media is a must or you’re going to get left behind.  Not my words. You… Read more Why some companies shouldn’t bother with social media

Posts navigation

Older posts
Blog at WordPress.com.
  • Follow Following
    • corporatewebwriter.wordpress.com
    • Join 76 other followers
    • Already have a WordPress.com account? Log in now.
    • corporatewebwriter.wordpress.com
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...