I’m currently working with an organisation that cannot make a decision without consulting EVERYONE. While that’s very frustrating if you’re… Read more Death by committee
Category: Web writing
Repeat after me: no-one cares about our policies
Ah, policies. The lifeblood of any bureaucratic organisation. One of the most important parts of the internal machine and something… Read more Repeat after me: no-one cares about our policies
Uncovering your hidden content to feed the social media beast
Welcome to 2022, wherever you are. I hope that this year proves to be manageable and your success lies in… Read more Uncovering your hidden content to feed the social media beast
Three reasons why content lets down web sites
I’ve worked on more than 1,300 web sites over my web writing career and I’ve seen some sites that are… Read more Three reasons why content lets down web sites
How much should I spend on a web site?
I get asked this question a lot. Exactly how much should you spend on a web site? I had one… Read more How much should I spend on a web site?
There’s no I in web team
I’ve been following a particular online stoush between the IT crowd and the Marketers. To summarise, it’s the classic custody… Read more There’s no I in web team
Should you train your whole staff to write well or just upskill one or two?
We’ve just finished another series of workshops for a government department and taught a range of staff across the dept… Read more Should you train your whole staff to write well or just upskill one or two?
Should you write for search engines? No.
I get asked a question a lot by companies when it comes to writing their websites. That question is this:… Read more Should you write for search engines? No.
How do you measure your value as a web writer?
One thing that strikes me about many web writers is that we don’t, as a rule, have a clear way… Read more How do you measure your value as a web writer?
Why some companies shouldn’t bother with social media
We’ve all heard that social media is a must or you’re going to get left behind. Not my words. You… Read more Why some companies shouldn’t bother with social media
corporatewebwriter.wordpress.com 