The pandemic has forever changed how we write in business. It hasn’t been chipping away at our skills or revising… Read more The four new rules for writing in a pandemic-impacted world
Category: Uncategorized
The best question you can ask …
… is not WHAT to say, but WHY say it. I just ran a corporate workshop for a government client… Read more The best question you can ask …
Putting the customer’s hat on
I was trying to buy cinema tickets the other day. I had been well educated by numerous advertising campaigns that… Read more Putting the customer’s hat on
Managing UP the food chain
I’ve just done a series of workshops with some corporates and government clients. The workshops were on writing for the… Read more Managing UP the food chain
Thinking beyond YouTube …
We’re producing a range of videos for clients at the moment, ranging from selling the success of a program through… Read more Thinking beyond YouTube …
How do you get management involved in your website #3?
Firstly, thanks for the feedback. It’s pleasing to hear that people are getting buy-in from those above them in the… Read more How do you get management involved in your website #3?
How do you get management involved in your website #2?
In our last blog post, we looked at the number one way you can get management more involved and engaged… Read more How do you get management involved in your website #2?
How do you get management involved in your website #1?
One of the things that strikes me as fascinating when talking to participants in their workshops is the number of… Read more How do you get management involved in your website #1?
Who is your Government web site for anyway?
Let me tell you a story about something that happened on Australia Day which summarized a couple of the issues… Read more Who is your Government web site for anyway?
How real are you on the web?
One of the things that has always fascinated me about web sites and social media is that people often will… Read more How real are you on the web?
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