Landmark Media

Making your message stand out in a marketplace awash in marketing.

“Aren’t there some sort of statistics you can Google for that?” I was stunned to be asked that question. I… Read more Aren’t there some sort of statistics you can Google for that?

Well, here we are at part four of a four-part series of looking creatively harnessing various elements of your social… Read more Creatively harnessing … personality

In a recent blog post we looked at the issue of creatively harnessing your connections – number two in a… Read more Creatively harnessing … resources

How do you harness the connections that you make in the social media space? There is often a drive… Read more Creatively harnessing … your connections

I’m a member of a fairly large hotel loyalty program. You know the ones … stay with us and we’ll… Read more What if customers actually TELL us what they’re thinking?

I’ve run web writing workshops for 18 years and inevitably someone will raise the issue of not having enough content… Read more Uncovering your hidden content to feed the social media beast

When it comes to social media, many organisations often fall for the trap of making heroes of the people who… Read more What Vanilla Ice can teach us about social media …

You may not think that an extreme sport such as skydiving has a lot in common with social media, but… Read more Five reasons why social media is like … skydiving

There are four keys to good social media practice. It’s more than just choosing the right tool – it’s about… Read more The keys to good social media … #3

In our workshops we often talk about how people are rarely indifferent to social media – they’re either pro or… Read more Social media … both the Saviour AND the Anti Christ

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