I’m a member of a fairly large hotel loyalty program. You know the ones … stay with us and we’ll… Read more What if customers actually TELL us what they’re thinking?
Many companies we talk to refer to the importance of their web site or social media and the role they… Read more Is your online presence a mirror or a door?
My previous blog post talked about what writers need to be in order to cut through the white noise of… Read more Three things you need to be to get your message across – Number 2
There are three things you can be as a writer in business in 2021, and each of them will bring… Read more Three things you need to be to get your message across – Number 1
The pandemic has forever changed how we write in business. It hasn’t been chipping away at our skills or revising… Read more The four new rules for writing in a pandemic-impacted world
I read a great post by Gerry McGovern, who made the point that companies are more than happy to spend… Read more Real web maintenance
As a web writer, I’m often asked about key words. The question usually is: ‘what are the best key words… Read more The best key words to use in your web site
“Aren’t there some sort of statistics you can Google for that?” I was stunned to be asked that question. I… Read more Aren’t there some sort of statistics you can Google for that?
I want to tell you the story of two web projects. They could be twins: They’re both redevelopments – web… Read more Why your web site needs to be loved by your management, not just you
I’ve just done a series of workshops with some corporates and government clients. The workshops were on writing for the… Read more Managing UP the food chain