Who is your web site for?

Just a short post today.

I’ve just helped a large corporate with their web site and edited about 500 pages into shape.  It was a challenge, but we’ve now got a site that works with a consistent style across the site.

Except for one section.

I had a discussion with one manager who didn’t like the style.  She didn’t like the choice of words.  Along with the on-staff editor, I spoke with her at length about how the target audience would benefit from it, but she wasn’t having it.  ‘I will not have MY web site include words that I wouldn’t use!’ was her rant.

Which led me to this question – who is your web site for?

I asked this manager how many times she would visit the site after launch.  She said, not many she’s far too busy.  I asked this manager how many times she would buy something or book services through this page.  She said ‘never’.

So I asked her to think about why she wanted her site to read like it was written for her if she never intended visiting it.

Silence is golden.

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