Just a short post today.
I’ve just helped a large corporate with their web site and edited about 500 pages into shape. It was a challenge, but we’ve now got a site that works with a consistent style across the site.
Except for one section.
I had a discussion with one manager who didn’t like the style. She didn’t like the choice of words. Along with the on-staff editor, I spoke with her at length about how the target audience would benefit from it, but she wasn’t having it. ‘I will not have MY web site include words that I wouldn’t use!’ was her rant.
Which led me to this question – who is your web site for?
I asked this manager how many times she would visit the site after launch. She said, not many she’s far too busy. I asked this manager how many times she would buy something or book services through this page. She said ‘never’.
So I asked her to think about why she wanted her site to read like it was written for her if she never intended visiting it.
Silence is golden.