Just a short post today.
I’ve just helped a large corporate with their web site and edited about 500 pages into shape. It was a challenge, but we’ve now got a site that works with a consistent style across the site.
Except for one section.
I had a discussion with one manager who didn’t like the style. She didn’t like the choice of words. The on-staff editor and myself spoke with her at length about how the target audience would benefit from it, but she wasn’t having it. ‘I will not have MY web site include words that I wouldn’t use!’ was her rant.
Which led me to this question – who is your web site for?
I asked this manager how many times she would visit the site after launch. She said, not many she’s far too busy. I asked this manager how many times she would buy something or book services through this page. She said ‘never’.
So I asked her to think about why she wanted her site to read like it was written for her if she never intended visiting it.
Silence is golden.