Just a short post this week …
There is one key difference when writing for the web that you do not need to consider when writing other printed collateral … and that is the issue of thinking three-dimensionally.
One of the key elements of writing to the web is taking people on the shortest possible journey from point A to point B and to deliver them to the information they are looking for quickly.
That’s where links are important – they take people to the next piece of information from the point at which they are thinking about it. We are not relying on them as web writers to go to the top of the page and find information.
So when you are writing, you need to understand that each page is not a stand-alone item within a website. It is a link in a chain. And that link needs to be explicit as people are reading.