This new blog is not actually new …

… well the technology is, but the content isn’t.  I’ve decided to move my eNewsletter over to blog format.  A lot easier to maintain and a far better way for me to keep up-to-date while I’m on the move.

So welcome to all my subscribers who’ve made the jump across to the blog world.  I promise you, we’ll still be talking about great web writing, maintaining a corporate, government or non-profit web site, handling managers who haven’t got a clue about using the web effectively and sharing war stories with other web maintainers.

Over the next few weeks I’ll move over old issues if you wanted a reminder on the other topics we’ve covered.

For those who are new – hello.  My name is David Rawlings and I’m a writer specialising in the web.  My business – Landmark Media – runs corporate workshops on web writing, newsletter publishing, PR, social networking … you get the idea.  I also lecture for the University of South Australia in public relations and online communication.  So I’ve got the eggheads covered as well.

The web guy, as some clients call me.  It’s funny, but when I introduce myself as being a web specialist, most people in business think I’m a designer … or a programmer … or a social networker … or do search engine optimisation.  I understand all that stuff, but I focus on the content.  You know, the main reason that your customers and potential clients actually visit your site.

Which brings me to the title of this post.  The technology driving this media outlet is new, but the writing principles aren’t.  It’s a lot like the web.  Most companies I talk to focus on the ‘new’ stuff on the web (OMG, you have to tell me about how I can use Facebook) but completely ignore their content.  A client last week was ‘simply going to die’ if he couldn’t do SEO because he’d been to a conference saying if he didn’t, he’d go bankrupt.  Then I pointed out to him that five of his pages had no content on them.  Nothing.

As I say in my workshops and lectures on web writing, it’s the 90/10 rule.  Companies (and government departments) spend 90% of their web resources on the design and IT and a mere 10% (if that) on the content.  But their audiences spend 90% of their web time looking at the content and 10% on the design and IT.  And the companies wonder why their web sites aren’t working.  <sigh>

Anyway, please feel free to drop in and have a chat about writing and maintaining your business’ web site.  I’m sure everyone else could learn from your wins and commiserate with you on your losses too.

Cheers, David

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